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08 | Do You Love Your Co-Op?
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In this episode of Build Better Boards, hosts Mitch Majeski, Dr. Keri Jacobs, and Richard Fagerlin explore the future of cooperatives and the evolving role of member engagement. They discuss whether co-ops are running on "member engagement fumes" and what boards can do to ensure long-term relevance and loyalty.
- Member Engagement as an Asset: Engagement is not just about board elections. It is a strategic asset that must be nurtured, just like financial and physical assets.
- Defining Loyalty: Loyalty to a co-op has shifted over generations. What does it mean today, and how can boards build a compelling value proposition that keeps members engaged?
- The Power of Asking: Boards and leadership teams need to regularly ask members a simple but crucial question: Do you love your co-op? If the answer is no, understanding why is key to future success.
- Future-Proofing Through Engagement: Boards must rethink their role in cultivating engagement, ensuring the co-op remains relevant to future generations.
Follow Build Better Boards on LinkedIn for updates and join the conversation. Find show notes and transcripts at buildbetterboards.com/podcast.
Meet Our Hosts
With unique backgrounds in organizational health and cooperative research, Richard Fagerlin of Peak Solutions and Dr. Keri Jacobs from the University of Missouri bring a wealth of expertise to Build Better Boards.
Their combined experience offers practical, actionable insights that empower co-op boards to navigate challenges, strengthen leadership, and truly thrive.
Richard Fagerlin,
Peak Solutions
